Hoki Lee

Ohjin Corporation - Executive Director, Head of Service Division
(Aug. 2022 - Feb. 2025)

• Improved monthly service revenue from KRW 737M (2022) to KRW 1.08B (2024), reversing operating loss into profitability.
• Secured national service contracts with Starbucks, Nespresso, Elrocchio, and Bi-Robotics.
• Developed in-house service dispatch and real-time sales dashboard mobile apps.
• Integrated the parts warehouse into the service division to streamline inventory and logistics.
• Led cultural renewal via team-building events and Kakao Work-based communication.
• Maintained close relationships with global manufacturers such as Thermoplan and Welbilt to resolve quality issues, coordinate trainings, and conduct joint field operations with dispatched engineers.

Ohjin Corporation - Training Center Manager, Service Division
(Feb. 2022 - Jul. 2022)

• Improved and standardized the service working environment.
• Implemented uniform workwear and standardized toolkits across teams.
• Developed and launched a technical training curriculum that integrated CS training modules.

Deutsch Motors Inc. - Director, Service Division
(Jan. 2018 - Jan. 2022)

• Led design and operation of service performance evaluation systems.
• Developed recall/campaign process and daily KPI monitoring routines.
• Improved CS training and organizational culture, reducing turnover rates.

Bavarian Motors Inc. - Master Lab Manager, Service Division
(Feb. 2016 - Dec. 2017)

• Managed BMW Korea's Master Lab with 5 senior technicians.
• Delivered Field Fix, standard technical training, and CS programs.
• Conducted technician hiring, evaluations, and daily operations.

BMW Korea - Training Center Head, Service Division
(May. 2015 - Jan. 2016)

• Oversaw full operations of the BMW Training Center.
• Developed training manuals, operational strategies, and facility enhancements.
• Conducted trainer evaluations and managed vendor partnerships.
• Led Technician/Salesperson Level Tests and WorldSkills Korea program.
• Supported technical and sales departments with tailored training materials.

BMW Korea - Technical Support Team Leader, Service Division
(May. 2014 - Apr. 2015)

• Managed PuMa system and Field Fix Data systems.
• Investigated and reported media-related technical issues.
• Provided direct field support to dealerships nationwide.

BMW Korea - Technical Trainer, Service Division
(Jan. 2000 - Apr. 2014)

• Delivered New Model Training and Field Fix Training programs.
• Operated Technical certification program selection and execution.
• Led WorldSkills participant training and internal curriculum development.
• Coordinated national training schedules for BMW Korea.

Renault Samsunmg Motors - Technical Training & Service Management
(Apr. 1997 - Dec. 1999)

• Developed training programs for mechanics based on experience levels.
• Selected and trained prospective workshop managers (via national skills competition).
• Delivered 6-week mechanic training courses; dispatched over 350 trained technicians.
• Investigated and resolved quality issues in early SM5 models (e.g., stalling, differential noise).
• Delivered field fix support and training to overseas dealers in the Export Service Department.
• Served as Workshop Manager in Yangpyeong, overseeing manpower, customer relations, and technical guidance.

Hyundai Motor Company - Global Technical Support & Training
(Sep. 1991 - Feb. 1997)

• Provided field fix services and training to overseas dealerships in 30+ countries.
• Investigated recurring quality issues at international service locations and reported resolutions to engineering.
• Led New Model Training programs for overseas service managers and trainers invited to Korea.
• Designed and delivered technical education on diagnostics and repair methodology for export models.